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Cookie Policy

COOKIE POLICY

Last updated: 4 September 2026

This Cookie Policy explains how MARTEL INVESTMENTS (“MARTEL INVESTMENTS”, “we”, “us” or “our”) uses cookies and similar technologies when you visit martel-investments.com (the “Website”).

This Cookie Policy should be read together with our Privacy Policy, Terms & Conditions, Disclaimer and Imprint & Legal Notice.


1. WHAT ARE COOKIES?

Cookies are small text files or similar technologies that are stored on or accessed from your device when you visit a website.

They can allow a website to recognise a browser or device, remember preferences, provide functionality, measure website performance and, depending on their purpose, support analytics or advertising activities.

In addition to traditional cookies, similar technologies may include pixels, tags, local storage, identifiers and other tracking technologies.


2. TYPES OF COOKIES WE USE

Depending on their purpose, cookies and similar technologies used on the Website may be classified as follows.

2.1 Strictly necessary cookies

These technologies are necessary for the Website to function properly or to provide a service specifically requested by the user.

They may be used for purposes including:

  • security;
  • page functionality;
  • session management;
  • remembering cookie preferences;
  • consent management;
  • load balancing;
  • technical operation of the Website.

Strictly necessary cookies generally do not require consent where they are strictly necessary to provide a service explicitly requested by the user or to operate the Website.


2.2 Analytics cookies

Analytics technologies help us understand how visitors interact with the Website.

We use Google Analytics for this purpose.

Analytics information may include:

  • pages visited;
  • navigation and interaction data;
  • approximate geographic information;
  • browser and device information;
  • referral information;
  • date and time of visits;
  • technical identifiers;
  • information concerning Website usage.

Google states that Google Analytics uses cookies and similar technologies to distinguish visitors and generate statistics concerning Website usage. 

Analytics cookies are used only in accordance with the user’s applicable consent preferences where consent is required.


2.3 Tag management technologies

We use Google Tag Manager to manage and deploy Website tags and third-party technologies.

Google Tag Manager itself is primarily a tag-management system. Depending on the tags configured through it, it may facilitate the loading of analytics, advertising, media or other third-party technologies.

Google Tag Manager does not, by itself, determine the purposes of every tag deployed through the system. The behaviour of each tag depends on the specific configuration implemented on the Website.

Where consent is required, non-essential tags are configured to respect the user’s consent choices.


2.4 Advertising and marketing technologies

We use Meta Pixel to measure interactions with the Website and, where applicable, understand the effectiveness of advertising and marketing activities.

Meta Pixel may allow information concerning Website interactions to be transmitted to Meta.

Depending on the configuration and applicable consent, this may include information such as:

  • page views;
  • interactions with Website content;
  • technical information;
  • browser and device information;
  • referral information;
  • identifiers associated with advertising or measurement technologies.

Where required by applicable law, Meta Pixel will only be activated following the user’s consent.


2.5 Embedded YouTube content

The Website may embed or display videos hosted by YouTube, a service operated by Google.

When YouTube content is embedded or interacted with, YouTube or Google may receive information from the user’s browser or device, including technical information and the URL of the page containing the embedded content.

Google explains that websites incorporating YouTube and other Google services may share information with Google when those services are loaded or used.

Depending on the implementation and applicable consent requirements, YouTube content may therefore be blocked or displayed only after the user has provided the relevant consent.


2.6 Google Maps

The Website may use Google Maps to display maps, locations or geographic information.

When Google Maps content is loaded or interacted with, Google may process technical information and information relating to the user’s interaction with the map.

Google identifies Google Maps as one of its services that may be integrated into third-party websites and may involve the processing of information when users interact with such services.

Where required, Google Maps will be loaded only after the user has provided the relevant consent.


2.7 Adobe Fonts

The Website uses Adobe Fonts to display certain typefaces and provide consistent visual presentation.

When web fonts are requested from Adobe’s servers, technical information may be transmitted to Adobe, such as the user’s IP address and information required to deliver the requested font resources.

Adobe provides its own privacy, cookie and related information concerning Adobe Fonts and its services.

Adobe Fonts is used primarily to provide website typography and visual functionality. Depending on the implementation, the service may involve communication between the user’s browser and Adobe’s infrastructure.


3. THIRD-PARTY SERVICES

The Website uses services provided by third parties, including:

ProviderServicePurposeCategory
GoogleGoogle AnalyticsWebsite analytics and measurementAnalytics
GoogleGoogle Tag ManagerTag managementTechnical / Tag Management
MetaMeta PixelAdvertising measurement and marketingMarketing
GoogleYouTubeEmbedded video contentExternal Media
GoogleGoogle MapsMaps and location functionalityExternal Media
AdobeAdobe FontsWeb fonts and typographyFunctional / External Resource

The exact cookies, identifiers and technologies used may change over time as these third-party services are updated.


4. CONSENT

Where required by applicable law, non-essential cookies and similar technologies will only be activated after obtaining the user’s consent.

When you first visit the Website, a cookie or privacy consent mechanism may allow you to:

  • accept all non-essential cookies;
  • reject non-essential cookies;
  • select individual categories;
  • manage your preferences.

Your choices will be stored so that the Website can respect your preferences.

Google provides Consent Mode functionality that allows Google tags to adjust their behaviour according to user consent choices. 

Where implemented on the Website, our consent mechanism may use such functionality or an equivalent technical mechanism.


5. WITHDRAWING OR CHANGING CONSENT

You can change or withdraw your consent at any time through the Website’s cookie settings, where available.

You may also control or delete cookies through your browser settings.

Please note that disabling certain cookies or technologies may affect the functionality, performance or availability of parts of the Website.


6. BROWSER CONTROLS

Most modern browsers allow users to:

  • view stored cookies;
  • delete cookies;
  • block cookies;
  • block third-party cookies;
  • receive notifications before cookies are stored;
  • configure privacy preferences.

The precise controls available depend on the browser and device you use.

Blocking all cookies may cause certain Website functions to operate incorrectly.


7. GOOGLE SERVICES

Several technologies used on the Website are provided by Google.

Google explains that when third-party websites integrate Google services such as Google Analytics, YouTube or Google Maps, information may be transmitted from the user’s browser to Google. This may include the URL of the page visited and the IP address, as well as information collected through cookies or similar technologies depending on the service and settings. 

For further information concerning Google’s processing of personal data and cookies, users should consult Google’s applicable privacy documentation.


8. META SERVICES

Meta Pixel is provided by Meta Platforms, Inc. and/or its relevant affiliated entity.

Depending on the configuration of the Website and the user’s consent choices, Meta may receive information relating to interactions with the Website for measurement, advertising and related purposes.

Users should also consult Meta’s applicable privacy and cookie information for further details regarding its processing activities.


9. INTERNATIONAL DATA TRANSFERS

The third-party providers used on the Website may process information in countries outside Switzerland and/or the European Economic Area.

Where personal data are transferred internationally, such transfers may be subject to the applicable data protection legislation and appropriate safeguards.

Further information concerning international transfers is provided in our Privacy Policy.


10. RETENTION

The duration for which cookies remain on your device varies depending on the specific cookie or technology.

Some cookies are deleted when you close your browser (“session cookies”), while others remain for a defined period or until manually deleted (“persistent cookies”).

The retention period of third-party cookies is determined by the relevant provider and may change from time to time.


11. PERSONAL DATA

Some cookie identifiers and related information may constitute personal data under applicable data protection legislation.

Where this is the case, the processing of such information is governed by our Privacy Policy.

The Privacy Policy explains:

  • the identity of the data controller;
  • the categories of personal data processed;
  • the purposes of processing;
  • the legal bases for processing;
  • recipients and service providers;
  • international transfers;
  • retention;
  • data protection rights.

12. LEGAL BASIS

Where the GDPR applies, the legal basis for using non-essential cookies will generally be the user’s consent where such consent is legally required.

Strictly necessary technologies may be used where necessary for the operation of the Website or the provision of a service explicitly requested by the user.

Where Swiss data protection law applies, the processing of personal data through cookies and similar technologies will be carried out in accordance with applicable Swiss data protection requirements.


13. DO NOT TRACK

Some browsers provide “Do Not Track” or similar privacy signals.

Because there is currently no universally consistent technical standard for interpreting all such signals, the Website may not respond to every browser-based Do Not Track signal.

Where applicable law requires recognition of a particular privacy signal, we will comply with the relevant legal requirements.


14. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect:

  • changes to the Website;
  • changes to cookies or third-party technologies;
  • changes to our service providers;
  • changes to applicable legislation;
  • changes to our privacy practices.

The latest version will always be published on this page together with the applicable “Last updated” date.


15. CONTACT

If you have any questions about this Cookie Policy or the use of cookies on the Website, please contact:

MARTEL INVESTMENTS
Route des Acacias 34
1227 Carouge GE
Switzerland

Email: info@martel-investments.com


16. RELATED DOCUMENTS

For further information, please consult:

  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
  • Imprint & Legal Notice

© MARTEL INVESTMENTS — All rights reserved.

 

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MARTEL INVESTMENTS 

MARTEL INVESTMENTS 

Company No: CH-660.0.930.015-5

Vat Nr: CHE-307.775.003

Address: Route des Acacias 34, 1227 Carouge GE

Contact: info@martel-investments.com

© ALL RIGHTS RESERVED BY MARTEL INVESTMENTS